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Insights & Ideas

Notes on design, development and brand strategy from the CREA8X team.

Aug 18, 20266 min read

Glassy dashboards are out. Here's what's actually changing how people use the products we design.

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Aug 10, 20265 min read

A slow site doesn't just cost conversions — it quietly tells visitors what kind of company they're dealing with.

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Jul 29, 20267 min read

Most identities don't fail because the logo was wrong — they fail because nothing beneath it was documented.

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Jul 15, 20265 min read

Button color tests get all the attention. The pages that convert are won or lost in the first two seconds.

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Jun 30, 20264 min read

Investors don't remember slides. They remember the one number, line and visual that made the story click.

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Jun 12, 20266 min read

Most churn isn't a pricing problem. It happens in the first session, before the product earns its keep.

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